Our story
Discover Ruffey
Ruffey Lake Park · Doncaster, VictoriaInspired by Melbourne’s Ruffey Lake Park, a place where pets and their families create lasting memories, Ruffey is a proudly Australian family-run business. We operate with deep respect for First Nations cultures, blending ancient wisdom of the land with modern wellness to deliver Australian spirit in every bite.
By owning both our purpose-built kitchen and the land on which it stands, we maintain absolute control over the integrity of everything we make. Because your pets deserve more than heat-depleted industrial kibble, our kitchens use innovative technology that mimics the gentle air-drying power of the Outback wind.
This is nutrition as nature intended, honouring their biological roots for a long, vibrant life.
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Why Ruffey
Quality Nutrition
Discover Ruffey's premium Air Dried Pet food, crafted with care and integrity. Our ingredients are carefully sourced with high ethical standards to enhance your pet's well-being.
ExploreWholesome Nutrition
Made with premium, high-quality, wholesome ingredients that support your pet's natural diet, promoting overall health and long term well-being.
Pure Ingredients
Free from artificial colours, flavours, preservatives, fillers, and by-products, ensuring your pet consumes only clean, honest ingredients.
Ethical Sourcing
Ingredients are carefully sourced with high ethical standards, contributing to both the quality of the food and responsible, sustainable practices.
How we make it
Crafted With Pure Love & Integrity
Healthy, Wholesome & Sustainable
Crafted with pure integrity directly in our two dedicated kitchens using 100% Australian ethically farmed and wild hunted meats, clean ingredients, and functional essentials. We deliver next level real nutrition to power your pet’s healthiest life without compromising on our commitment to the planet.
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Air dried, never extruded
The new range
Fresh Looks Improved Recipes Unchanged Love
Our Air-Dried range is now refreshed, nutritionally superior, tastier than ever, and carefully crafted with enhanced safety for your dog's health and overall well-being.
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Join the Ruffey family
Get 15% off your first order
One code per person, valid on your first order. Plus product news, stockist updates and Community Paws milestones. No spam.
Join the Ruffey family
Get 15% off your first order
One code per person, valid on your first order. Plus product news, stockist updates and Community Paws milestones. No spam.