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Feeding Guide

How much Ruffey does your pet need?

Four taps for a daily amount, the right recipe, what it costs a day, and how long a bag lasts.

Start Full charts Ingredients

How it works

About a minute, no sign-up.
  1. 1
    Tell us about your pet Their name, life stage, weight in kg or lb, and how active they are.
  2. 2
    Pick a recipe Filter by what matters — sensitive tummy, novel protein, skin and coat.
  3. 3
    Get the daily amount Grams a day, cost a day, how long a bag lasts, and a 7-day switch plan.
Meals a dayKittens 2–4 · Puppies 2–3 · Adults 2
Serving modesFull meal, topper (25%) or treats (10%)
Fine tuningAdjust up to 10% either way to hold condition
Straight from the pack

Full feeding charts

Published guidelines for every recipe. Switch between kilograms and pounds, and swipe tables sideways on a phone.

What's inside

Every ingredient, and why it's there

Nothing goes in a Ruffey recipe without a reason. Here's what each ingredient does for your pet.

Feeding well

Three things worth knowing

⚖️

Weigh, don't scoop

Air-dried pieces vary in density. Weigh the day's total, then split it across meals.

💧

Water optional

Feed dry from the bag, or add a splash of warm water to lift the aroma for fussy eaters.

🔒

Reseal and store

Cool, dry cupboard. No refrigeration — it's pantry stable once sealed.

Ask the expert

Need a tailored plan?

Our in-house vet and PhD nutrition team answers feeding questions directly — pregnancy, weight management, sensitive stomachs, or anything the chart doesn't cover.