About Ruffey

Born out of love

Every Ruffey recipe begins with love, Ruffey is devoted to nourishing your cats and dogs with nature inspired goodness, irresistible flavour,
and total care in every bowl.

Where it began

Brand Story

Inspired by Melbourne’s Ruffey Lake Park, a place where pets and their families create lasting memories, Ruffey is a proudly Australian family-run business. We operate with deep respect for First Nations cultures, blending ancient wisdom of the land with modern wellness to deliver Australian spirit in every bite.

By owning both our purpose-built kitchen and the land on which it stands, we maintain absolute control over the integrity of everything we make. Because your pets deserve more than heat-depleted industrial kibble, our kitchens use innovative technology that mimics the gentle air-drying power of the Outback wind.

This is nutrition as nature intended, honouring their biological roots for a long, vibrant life.

What drives us

Our Commitment

Why Choose Us

At Ruffey, we believe that every pet deserves the best nutrition possible. Our air-dried premium dog food is crafted with care, using sustainably sourced ingredients like salmon and New Zealand green lipped mussels. We are committed to ethical practices, ensuring that every meal not only contributes to the health of your furry friend but also promotes sustainability and responsible sourcing. Choosing Ruffey means choosing quality, integrity, and a vibrant life for your beloved pet.

Made with expertise

Expertly Crafted Pet Nutrition

Promoting animal well being naturally

Our recipes are crafted with the guidance of experienced pet nutrition experts who share our passion for natural, holistic care. At Ruffey, we believe in creating wholesome, nutrient-rich dog food that supports vitality, healthy digestion, and strong immunity at every life stage. Proudly made in small batches in Australia, our air-dried range combines premium proteins with carefully selected natural ingredients to deliver both nourishment and taste that pets love.

Sustainability

Our Sustainable Approach

Ruffey is dedicated to sustainable practices, ensuring every ingredient is responsibly sourced while minimizing our ecological footprint. We believe in transparency and accountability to our environment.

Responsibility

By openly sharing our sourcing, production, and sustainability efforts, we build trust and encourage responsible choices. Our commitment ensures every step we take aligns with our values and contributes positively to the environment and our community.

Waste Reduction

At Ruffey, we prioritize reducing waste across every stage of our process. From carefully managing production to minimizing by-products, we strive to ensure that resources are used efficiently. Our goal is to create nutritious food for pets while leaving as little behind as possible.

Balanced Choice

Premium nutrition shouldn't come with a premium price tag. Our goal is to make Air-Dried raw food accessible by offering honest, transparent pricing without unnecessary markups.

Community Involvement

Sustainability extends beyond our operations. It's about building stronger communities. Ruffey partners with local suppliers and works with organizations that share our values. By supporting local initiatives, we help create a positive impact that benefits pets, people, and the environment together.

Safety & compliance

Committed to Industry Leading Safety Standards

In order to comply with the safety standards in the pet food industry, our production license is granted by PRIMESAFE & PFIAA. RUFFEY ensures that our facility's equipment, production line, packaging, transportation and other aspects meet the highest hygienic quality controls and global HACCP production standards.

PRIMESAFE licensed PFIAA member HACCP standards

Our facilities · VIC + QLD

Purpose-built kitchens

We utilize advanced low-temperature drying technology to ensure that our products retain the maximum possible nutritional content throughout the manufacturing process.

Our company boasts industry-leading teams across production, sales, logistics, and customer service, along with a dedicated product development unit. Our design philosophy centres around the principles of "natural, healthy, green, and nutritious." Each stage of the process, from production to storage and sales, is meticulously tracked and monitored to ensure that every pet food product meets the highest standards of safety, quality, and taste.

Victoria

Ravenhall

Melbourne, Victoria

5,177 m² Total land area

18.5 km From Melbourne CBD

Our original kitchen in Melbourne's west, where our air-dried range is developed and made in small batches.

Queensland

Darra

Brisbane, Queensland

6,052 m² Total land area

13 km From Brisbane CBD

Our newest kitchen, in Brisbane's western industrial corridor. The freestanding site includes around 1,300 m² of temperature-controlled space with chiller, freezer and processing areas, plus solar panels with battery backup.

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About Us