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Creator collaborations

Ruffey Pets UGC & Product Collaboration Application

Thank you for your interest in collaborating with Ruffey Pets! We're looking for passionate pet parents who can create authentic content featuring Ruffey products.

  • Product exchangeThis is a product exchange collaboration and NOT a paid partnership.
  • SelectionCompleting this form does not guarantee approval. Ruffey Pets reserves the right to select the most suitable applicants for each campaign.
  • What you receiveSelected creators receive Ruffey products in exchange for creating content and promoting Ruffey Pets on their social media platforms. Product selection and quantity are determined by the Ruffey Pets team based on your application, content quality, audience engagement and pet profile.
  • ContactOnly approved applicants will be contacted via email, phone number, Facebook or Instagram.
1 About you
How we'll reach you if you're selected.
2 Where should products go?
If you're selected, this is where we'll post your collaboration package.
How your parcel will be addressed
Your address will appear here as it will be posted.
3 Your pets
The stars of the show. Tell us who'd be on camera.
Pick both if you have dogs and cats. This filters the products in step 5.
Age, personality, favourite activities, a special story.
Drop a photo here, or tap to choose
JPG or PNG, up to 5 MB
4 Your content
Where you post and how your audience responds.
Likes, comments, shares and saves combined.
Please include every profile, one per line.
Pet videos, product reviews, UGC or lifestyle content. Paste as many as you like.
5 Which Ruffey products would your pet like to try? *
Choose up to 5. Your picks help us understand your pet's preferences. Final product allocation, flavour selection and quantity across both the Primal and Original ranges are decided by the Ruffey Pets team, so not every selection is guaranteed to be in your package.
0 of 5 selected
For dogs — Primal range
For cats — Primal range
For dogs — Original flavours
6 Why should we choose you?
Why you want to collaborate with us, why your pet(s) would enjoy Ruffey, what makes your content unique, and how you'd introduce Ruffey Pets to your audience.
7 Content commitment
If you love our products and are open to a gifted collaboration as we launch our Primal range and new packaging, here's what we're looking for.
1 Instagram carousel post (2–4 photos)
Featuring your pet with the product. You must also submit the original/raw high-resolution photos used for this post.
2 Instagram Reels
Featuring natural product interactions, unboxing, meal preparation or your pet's reactions. You must also submit the raw video clips used to create these Reels.
2–3 Instagram Stories
Tagging @ruffeypets and @ruffeypetsco.
Additional assets for Ruffey
3–5 extra high-resolution lifestyle photos and raw video clips for Ruffey to share across our own social media platforms and website.
Perpetual commercial usage rights
Explicit permission to use all provided photos and videos on our website, email marketing, organic social media and digital storefronts indefinitely.
8 Agreement *
I understand and agree to the following:
Sign in to send your application

Thank you for applying to become a Ruffey Pets Creator! 🐾

We've received your application and our team will carefully review your submission. If selected, we will contact you through your email, phone number, Facebook or Instagram account.

We appreciate your interest in helping us share Ruffey Pets with more pet parents and their furry companions. 💙